Having launched the UK category of low cal ice cream, Oppo wanted to readdress their brand in context with newer competitors. We helped them work out their position in the market and how to modernise their brand without throwing it all away. While the packs evolved to feel fresher, their broader comms was given more personality with colour and copy.
We were tasked with turning wine in a can into a generation defining brand. Flipping the client’s initial strategy on its head, we moved them from an ironic and cliched world, to a much braver one that aligned with our women’s values - feisty, no-nonsense and up for a laugh. The punchy name, tone of voice, pack design & brand extensions are already making waves.
Lucky Saints broke industry standards to develop a low alcohol lager that had all the taste of exceptional beer, without any of the compromise Their product was exemplary of a sophisticated, modern brand but it fell down in TOV and wider brand communication. Umbrella came on board to help turn a beautiful product into a beautiful brand, giving them a brave new proposition, personality and imagery, that would attract and retain a cult following as new brands enter the market.
Sony approached Umbrella to develop a new online resource portal for their in-house Audience Development Team - the final branding needed to work alongside Sony’s existing design team, 4th Floor Creative.
The online portal is currently in design development and will be rolled out across Sony Worldwide in 2021.
We were approached by Grounded to help develop their overall strategy, positioning. TOV and branding. Design was stripped back, natural but bold to help stand out against the garish and ‘male focussed’ competitors in an already crowded market.
Doisy & Dam started life as a vegan company creating dark chocolate products out of London’s Food Exchange. With an ambition to radically pivot their brand strategy to take on the big players in the confectionery market, D&D came to Umbrella for a packaging overhaul that would tackle their brand, sub-brands and pack hierarchy in a brave new way.
Manilife make the world’s best peanut butter. The problem was they weren’t shouting about it. Their packaging hierarchy and flavour distinction was at times confusing, and they needed help to create a bold, accessible and easy to navigate brand world. Our colour blocking system, proud new tagline, and simplified messaging hierarchy gave Manilife the standout it needed to get their message out.
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